What do you need to know at the beginning about Affiliate Marketing? Well, of course, the terms that are used here. Without knowing them, you may simply not understand what people are talking about in certain cases. Not to mention that you need to know them in order to run your business in this industry. let's look at the main ones.

So, "Affiliate networks", or "CPA networks" are the platforms that connect large companies with each other. Everyone who has an offer and needs traffic can add this offer on the network and any team or marketer can take that offer, drive traffic to it and get paid CPA per sales that he will generate.

The next term is Media Buyer. It's a person who works with ads and uses multiple channels to drive targeted traffic to the offers and get paid for the results.

The next one is an "offer". An offer is a product of a company, which has been published on the affiliate network. Offer can be bank loans, online stores, online games, or health products. Media buyer can pick a couple offers from many, and test them out.

The next term is "hold" or "hold time". Hold time is the time for which Affiliate network delays payment to check the traffic and to verify the completed action. Usually the hold time is from 7 days and in some networks even up to 60 days. What happens during the hold period? During the hold period your money is already credited to you, but it is not paid out to you yet because the advertiser, i.e. the company you are working with, has to make sure that you have done everything correctly.

The next term is "lead". This is a client who has made very targeted actions that are paid for, such as registration, filling out a form or making a purchase.

% Aprove - % of people who have filled out an application and paid for the product. On some offers we may have 100 people, but only 70 will pay for the purchase, which means that the % of Aprove is 70%.

The next term is "Landing Page", you may also hear it as an Offer Page or simply a "Lander". This is usually a one-page site with an offer, that is, an advertising offer, where traffic is directed. We will talk a lot about lander, because it is one of the most important tools that you need to know how to use.

Pre landing page is a one-page site that is used as a bridge, it stimulates the interest of the user before buying. Pre-lands are mostly different interesting stories about how the product has improved people's lives.

The next concept is ROI. It is a percentage of return on your investment, for example if you invest $100 in ads, but get paid $300 net in sales that you've generated. In this case your ROI is 300% and total funds that you have would be $400

The next term is the conversion rate, CR. This is the percentage of visitors who performed a targeted action. For example, if 1 out of 100 people performed the target action, they say that the conversion rate is exactly 1%. In general, the average conversion rate is 0.2% and can even reach 20%.

This is your earnings per click. It's an important metric for assessing the effectiveness of an advertising campaign. If EPC is high, your campaign is profitable.

Cost Per Mille or Cost Per Thousand, is a pricing model used in advertising where advertisers pay a fixed amount for every 1,000 impressions.

location settings that decide where ads are shown.

Bot Traffic is traffic generated by automated programs, not real users. This traffic often doesn't produce results, and many advertising platforms try to detect and block it.

(First Time Deposit) – the first time a player adds money to their casino account.

Cloaking is a method where one set of information is shown to search engines or ads, and another is shown to real users. This is used to bypass restrictions imposed by advertising platforms.

GEO-targeting is the practice of directing your ads to a specific geographical audience. For example, if you're advertising a product in UK, only users from that country will see your ads.

These are just the basics you need to understand how Affiliate Marketing works. Over the course of this week, we will dive deeper into each topic, explore strategies for selecting the best offers, figure out how to bypass restrictions, and build effective advertising campaigns.