In this case study, you’ll get:

✔️ The traffic pouring scheme;
✔️ A converting pre-landing from our media buying’s native ads, adapted for FB;
✔️ Winning creative approaches for this GEO;
✔️ Technical setup and consumables: accounts, payment methods, cloaking, proxies, etc.

Let’s dive into the case study itself.

Offer: Prostanorm Forte
Affiliate Network: LuckyOnline
Source: FB
GEO: Mexico
Campaign Period: 02/01/2025 – 02/14/2025
Total Leads: 1,642 (daily cap of 150 leads)
Approved: 523 (31.85%)
Spent: $5,199
Earned: $9,414
Profit: $4,214
ROI: 81.07%

Consumables and Tech Setup

Cloaking: Keitaro filters — providers, GEO, Generated white page.
Proxies: Mobile proxies tailored to the GEO for farming.
Payment Method: Lamanche Payments.
Accounts: Agency accounts from Fan Agency used for testing and pouring.
Fan Page: Used PZRD (pre-verified) Fan Pages.

Based on the recommendation from manager Emil for drive traffic in Mexico, the Prostanorm Forte offer from the prostatitis remedy category was chosen.

We didn’t have to spend much time or money testing approaches because the folks at LuckyOnline provide ready-made pre-landings from their media buying, already tested in native ads. So, we took two pre-landings with a medical news approach and adapted them for FB. In the end, the following pre-landing showed the best results:

Since we’d already worked with the prostatitis category in Mexico, we didn’t need to test tons of creatives. We immediately used creatives that had proven effective for prostatitis in LatAm. Here are some of them:

This approach pours well, and if rejections happen, they pop up within a day at most. Sure, these creatives have a lower CR, but thanks to the cheap click price, the cost per lead stays super sweet.

Based on experience, we went straight for the M40+ audience. Knowing that auto-placements can dump some traffic into the void, we stuck to proven placements only: FB News Feed, FB Video Feed, FB Stories, IG Stories, IG Feed.

Pouring Scheme: Used a 1:1:1 setup on accounts with a $50 limit. Always applied automated rules to pause expensive ad sets when they overspin.

Screenshot of automated rules:

Bidding Strategy: Cost per Result

Bids were set targeting a 10% ROI, but in reality, the cost per lead is always lower than the bid you set—sometimes even several times lower. Since scaling was done by increasing the number of launched ad sets, campaign budgets weren’t raised.

One of our advertising accounts