Mexico - the land of cacti, tequila, and spicy food - is also a place where One Partners loves to add some heat. Today, we’ll dive into a spicy gambling offer case study from this vibrant country, revealing all the applied strategies and life hacks.

Quick Stats:

• Offer: PWA
• GEO: Mexico
• Platform: Facebook Apps
• Test Period: 08.09 - 08.10.2024
• Spent: $5,731.00
• Revenue: $11,130.00
• Profit: $5,399.00
• ROI: 94.21%

Case Study Breakdown

1. GEO Selection:
   Mexico, located in the southern part of North America, is one of the largest countries in Latin America. The official language is Mexican Spanish, but there are also many local languages spoken in certain regions. The currency is the Mexican Peso, and the population is around 130 million. Most people live in cities, with Mexico City (the capital), Guadalajara, Puebla, and Tijuana being the most prominent. The average salary in Mexico is $630, placing it in the Tier-2 or even Tier-3 category. Gambling is particularly appealing here because slot machines are banned, and Mexicans are known for their love of risk-taking and difficulty saying "no." Other cultural traits that work in favor of affiliate marketers include their relaxed, pleasure-seeking lifestyle, emotional nature, and, in some cases, lower levels of education.

2. Traffic Source:
   High-speed internet is widespread, so there are no issues with running video creatives. Social media users in Mexico exceed 100 million, with Facebook being the most popular platform, boasting around 90 million users. This is why we chose Facebook as our placement - the audience here is ready to spend and is highly receptive.

3. Creative Selection:
   Emotionally impactful video creatives work best. The approach to creating creatives here is similar to the American market: bright, eye-catching messages about bonuses, discounts, sales, and promotions. Visuals associated with luck, such as slot machines or wheels of fortune, also perform well. If the ad targets locals, it should be in Spanish. Creatives featuring attractive women playing slots also convert well.
   Example of a Creative:

Link to the creative

4. Campaign Setup:

During the campaign launch, the team used in-house PWAs, with Facebook as the placement. The target audience was clearly defined: men aged 25 and older.

Key Campaign Parameters:

• Objective: FTD (First-Time Deposit)
• GEOs: BD, MX, PK
• Cap: 20 deposits
• Minimum Deposit:
  • BD: 400 BDT
  • MX: 40 MXN
  • PK: 200 PKR
• KPI: Minimum deposit, playing traffic.

Prohibited:

• Mentioning the minimum deposit amount in creatives.
• Multi-accounts, fraud, chargebacks.
• Exceeding the cap.
• Misleading content, motivation, or celebrities in creatives.
• Changing traffic sources without approval.
• Targeting users under 25.
• Using media personalities, athletes, politicians, singers, bloggers, etc.

Mexico turned out to be a successful GEO for this offer. By leveraging PWAs and considering the unique characteristics of the country’s population, we achieved outstanding results. In the end, this hot country yielded to us, the conquistadors of affiliate marketing, and delivered impressive results, making all our efforts worthwhile.