Lesson

Traffic Split Between Campaigns in Trackers

Lesson Overview

Traffic Split Between Campaigns in Trackers

If you need to split traffic between campaigns in your tracker for a single iOS link or Android naming convention, you will need to create a general campaign in your tracker. This campaign will be responsible for routing traffic to the appropriate campaigns.

The main principle of this setup is to use one of the link parameters (subs) as a basis for splitting traffic. Below, we will walk through the configuration process using Keitaro and Binom as examples.

Configuring Traffic Split in Keitaro

  1. Create a general campaign in your tracker.

  2. Set up a flow by clicking Create flow.

  3. Configure the flow:

    • Enter a name in the Name field.
    • Select the flow type: Forced.
  4. Define the flow schema:

    • Go to the Schema tab.
    • In the Action dropdown, select Send to campaign.
    • From the Campaign list, choose the campaign to which the traffic should be routed.

Keitaro flow schema configuration

  1. Add filters:
    • Navigate to the Filters tab.
    • In the Add filter dropdown, select the parameter that will be used for splitting traffic (for example, sub_id_1).
    • Specify the parameter value for the current flow.

Keitaro filters configuration

  1. Repeat this process for each target campaign where traffic needs to be routed.

  2. Add a fallback flow with the type Default to handle traffic that does not meet any specified rules.

Important
To ensure the integration works correctly, it is recommended to use Keitaro version 11 or higher. Earlier versions may not support some of the functionality described in this guide.

Configuring Traffic Split in Binom

  1. Select a token to pass the Buyer ID in the Traffic Source Settings.

Binom traffic source settings

  1. Create a general campaign in your tracker.

  2. Configure the Default Path to route traffic that does not match any specified rules.

Binom default path configuration

  1. Set up rules for each Buyer ID in the Rules section:

Binom rules section

  1. For each rule, configure the path as Landing → Direct.

  2. In the Offer field, specify the campaign for the corresponding buyer.

Binom offer configuration