Facebook Traffic Launch Checklist

This checklist is designed to guide you through the process of launching traffic campaigns on Facebook.

It covers most of the steps you’ll encounter — from choosing offers to scaling successful campaigns. In traffic arbitrage, there are many different ways to run traffic to offers, so we’ll focus on one method that’s more relevant for the nutra, dating, and crypto verticals, since this approach doesn’t involve using PWA.

Some parts of the information or steps may be outdated as the market is quite dynamic and methods are updated (but there is a lot of useful information here), so if you have any questions, you can contact us.

1. Select a Vertical: Decide on the niche you want to work in (e.g., gambling, nutra, e-commerce).

2. Review Affiliate Networks and Offers:

   • Check which offers are available in your chosen vertical.
   • Contact affiliate managers and ask:
     • Can this offer be promoted on Facebook?
     • Is this offer currently being promoted (and by how many affiliates)?
     • What is the approval rate and conversion rate (per country)?
     • Is Facebook or Instagram better for this offer?
     • Are there caps or bumps (increased payouts for exceeding a certain number of leads per day)?

3. Shortlist Offers:

   • Focus on evergreen offers, seasonal relevance, and broad target audiences.
   • Use tools like Google Trends, Yandex Wordstat, and Maliru Webmasters to check offer relevance.

4. Compare Offers:

   • Create a table in Google Docs to list the pros and cons of each offer.

5. Spy on Competitors:

   • Use spy tools to see if the offer/vertical is being promoted in your target GEO.
   • Steal creatives and ad copies from competitors.

6. Finalize 1-2 Offers and Affiliate Networks.

1. Decide on Pre-Landing Pages:

   • Will you use a pre-landing page (transit page) or go directly to the landing page?

2. Choose Landing Pages/Transit Pages:

   • Select from affiliate networks, spy tools, or modify landing pages from other offers in the same vertical.

3. Decide on Link Structure:

   • Will you use the affiliate link directly (with or without domain parking) or API?
   • Is the final landing page hosted by the affiliate network or on your side (Keitaro)?

4. Register Domains/Subdomains:

   • Park domains in Keitaro and the affiliate network if needed.

5. Upload Landing Pages/Transit Pages to hosting or tracker.

6. Test Lead Tracking:

   • Ensure leads are passed via API to the affiliate network.
   • Test postback in the tracker by sending a test lead and confirming it appears in stats.

7. Test Multi-Currency Support (if running multiple countries).

8. Test Page Load Speed:

   • Ensure the page size is no more than a few MB.
   • Optionally, test loading speed via a proxy in the target GEO.

9. Test Mobile Responsiveness.

10. Check Pixel Tracking:

    • Use Meta Pixel Helper to ensure the pixel fires on the "Thank You" page.

11. Optional: Modify the "Thank You" page:

    • Add cross-sells, upsells, email/push collection, or save leads to a file.

12. Optional: Add a backfix script to redirect users to your landing page when they click "Back".

13. Optional: Add gamification (e.g., roulette, boxes, doors) or other scripts.

14. Optional: Rewrite headlines (e.g., in a 4U style) and replace the main image.

15. Set Up the Campaign in the Tracker:

    • Configure A/B tests for affiliate networks, landing pages, offers, etc.
    • Set up cloaking if needed.

16. Create/Steal 5-6 Creatives (images/videos). Uniqueize creatives from the spy service, remove metadata from media

17. Translate Content:

    • Use tools like DeepL, Google Translate, Chat GPT .

1. Choose Account Types:

   • Decide whether to use auto-registered accounts, farmed accounts, or Business Managers (BM).

2. Create a Fan Page:

   • Add an icon and cover image.
   • Fill in company information.
   • Optionally, schedule posts for several days.
   • Optionally, publish the future ad post and boost likes/comments.

3. Choose Payment Method:

   • Select a payment method.

4. Warm Up Accounts (optional):

   • Run small campaigns (1-2 billings) to warm up the account.

5. Set Up Targeting:

   • Age
   • Gender
   • Countries
   • Placements
   • Devices

6. Set Budget:

   • Choose between CBO (Campaign Budget Optimization) or ABO (Ad Set Budget Optimization).
   • With experience, you will be able to set bids ( auto or manual: Cost Cap, Bid Cap).

7. Create N Ads per Ad Set.

8. Configure Links in Each Ad:

   • Add all UTM tags in the "URL Parameters" field.
   • Ensure the pixel and dynamic parameters (ad ID, placement, etc.) are included.

9. Choose Headlines and Text from your prepared creatives.

10. Name Ads Clearly:

    • Use names that indicate the creative, headline, and text used.

11. Optional: Set up auto-rules to turn off non-converting ad sets or ads with expensive lead costs.

12. Add Account to Automation Tools:

    • Use tools like Dolphin Cloud or FbTool.( It is not recommended to use at the beginning, only after passing all the processes manually )
    • Ensure comment cleaning is set up.

13. Launch Campaigns:

    • Spend a budget equal to 2-5 payouts per lead on each ad set.

1. Analyze ROI, Approval Rate, and Lead Cost for each ad set.

2. Analyze Converting Audience:

   • Use Facebook breakdowns (gender, age, placement, etc.).

3. Select Winning Creatives and turn off non-converting ones.

4. Select Winning Landing Pages/Transit Pages.

5. Turn Off Ad Sets with ROI Worse Than -30%.

6. Create New Creatives based on successful approaches.

7. Duplicate/Scale Winning Ad Sets:

   • Increase budgets by 10-20-50% daily.
   • Create auto-rules for budget adjustments.
   • Optionally, narrow the audience based on insights.

8. Scale Campaigns:

   • Duplicate ad sets.
   • Duplicate campaigns within the same account.
   • Use multiple ad accounts.

9. Engage with Comments on ad posts.